With digital content constantly evolving, building trust online has never been more crucial. This Tech Talk will explore the technical hurdles of verifying digital media's provenance and authenticity and how emerging standards could shape the future.

As members of the Coalition for Content Provenance and Authenticity (C2PA) Conformance Taskforce, presenters from NCC Group and the BBC will cover: 

• C2PA’s Technical and Trust Architecture 

How provenance metadata is delivered through: 

• The C2PA specification.
• The conformance programme and its link to certified products and Certificate Authorities. 
• Security requirements for conforming systems. 

Practical Limitations:

• Why C2PA should be part of a layered approach to assessing media authenticity. 

BBC Usage Insights:

• How the BBC has shaped conformance standards. 
• How it uses C2PA in journalism workflows as both a media creator and consumer. 

Implementation Insights:

• Challenges and opportunities of deploying C2PA across a global news network. 

Looking Ahead:

• What’s next for C2PA and its evolution.